IS YOUR PITCH REALLY READY?

A pitch scrub is a reality check. It helps sharpen both your pitch and your underlying business plan by asking the right questions. Peter will take a close look at whether you're telling a focused and compelling story that shows investors a clear path to returns, and whether you're telling it well.

Creating a strong pitch is tough. Getting useful feedback is even tougher. If you're being told to change your fonts or add more visuals, that might be nice, but it won’t move the needle if your basics aren’t sound. A good pitch isn’t about cosmetics. It’s a crisp description of a well-thought-out business.

Who This Is For

The ventures Peter can help are typically led by technical founders, have some intellectual property, and are past the idea stage. You should have enough funding to comfortably afford outside help, and your product or service should be more than just an idea.

He won’t take your money if he doesn’t think he can help you. That’s why he asks for a brief description first.

You’ll benefit from his services if:

• You’ve had some rounds of funding and are looking for the next round.

• You’ve developed great technology and think it’s close to market-ready.

• You have happy customers and want to expand.

You’re probably not a match if:

• You’re starting a neighborhood business or a low-tech business.

• You haven’t talked to potential customers, identified what matters most to them, clarified the problem you’re solving, or thought through how you’ll sell your offering and at what price.

Peter’s goal is to help you succeed. He’ll bring his experience and perspective to give you honest, detailed, practical feedback on what your pitch needs to be effective.

His process is candid. He may say things you don’t want to hear about your business or your plan. That’s part of the value. A pitch scrub isn’t about flattery—it’s about helping you improve, which is why he is committed to being honest, direct, and constructive.

The cost of a four- to five-hour pitch scrub via Zoom is $6,000. This fee is payable in advance and non-refundable. You’ll also need to send him your pitch deck at least five days before the Zoom session so he can review it and prepare.

During the pitch scrub, Peter will look at both your pitch and the business underlying it. He’ll review your vision, customer discovery, product-market fit, business model, and more. You’ll receive direct, practical suggestions for how to improve and what to work on next.

Here’s how the session works:

• The session begins with brief introductions and any initial questions.

• You’ll then give a roughly 30-minute pitch.

• From there, Peter will provide detailed feedback, ask questions, explore what’s working and what’s not, and recommend changes.

• He may also suggest work you need to do to improve both your pitch and your underlying business strategy.

A follow-up session is optional.
If you’ve made significant changes—such as refining your pitch, exploring your market more deeply, or pivoting to a new focus—and want a second review, a follow-up session can be scheduled. Since Peter will already be familiar with your venture and have notes from the first session, the follow-up requires less preparation. The price for a second session is $4,000. You’re welcome to request this at any time once your updates are ready.