A man wearing sunglasses and a white shirt stands with his hands behind his back, gazing at the Grand Canyon in the background.

Perspective takes time.

Insights is a blog for thoughtful founders looking for direction and the occasional new idea.

While the book is finished, there are challenges and questions that merit discussion. Here are some additional thoughts.

Startup Fundamentals Peter Miller Startup Fundamentals Peter Miller

Paths to Market

You want to start a company and build it around your technology. There are different paths—different strategies—that can allow you to get to market. By “get to market,” I mean being in a position to sell your technology and receive payment for it from multiple buyers.

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